Rubicon commits to the continuous investment in our participants. Helping participants progress, grow and prosper on the journey toward economic mobility is vital to our mission. During the COVID-19 pandemic, Rubicon has innovated and adapted in order to continue to provide our services to as many community members as possible.
Word-of-mouth referrals have always been Rubicon’s most valuable source of new participants. Our participants’ excitement for and success in the program can be the best motivation for another person joining. In an effort to enhance our word-of-mouth marketing and further invest in Rubicon participants, Rubicon has launched a new incentive program. In this incentive program, Rubicon participants who complete the Foundations workshop series will receive an investment of $100. In case you’re unfamiliar, the Foundations workshops are led by Rubicon coaches and help participants build their employment, financial, and wellness skills. Furthermore, Rubicon will invest an additional $100 in a participant if they refer someone else who then completes the Foundations workshop series.
The incentive program is off to a solid start, with over a dozen participants earning the incentive for completing the workshops so far. Concord participant Marquetis is one of the first to earn the participant referral incentive. Marquetis is grateful for the incentive, and he says he has more people that he knows that he’s planning to refer for future cohorts. “I appreciate you guys [Rubicon] helping me, and I know many people who could use that kind of support.”
Similar to Marquetis, participants who complete the Foundations workshop series are often motivated to share their newfound knowledge and have a desire to help their communities. And now with the incentive program, participants have even more motivation to connect those they know to Rubicon as we continue to build towards an East Bay without poverty.
Since the program launched in February, Rubicon is closely monitoring how it impacts program enrollment and completion rates. Rubicon hopes to see a steady rise in our numbers and plans to continue to innovate as needed. In fact, Rubicon leadership is currently in the process of developing a ‘milestone’ incentive program, which would provide additional investments in participants. Milestones that have already been approved include ones for securing employment and for maintaining that employment for 3, 6, and 12 months. If you know anyone who may benefit from participating in the Rubicon Foundations workshop series, please have them email their contact info and the name of the person referring them to impactcoaches@rubiconprograms.org.